---
title: Drift · Motion 2024 — Zara Talat
canonical: "https://zarata.lat/work/drift"
author: Zara Talat
description: "Motion-blurred runners, flowering grass and low cloud. Campaign for a running club that hates podiums."
tags: [Motion]
categories: [Motion]
---

# Drift · Motion 2024 — Zara Talat

Motion-blurred runners, flowering grass and low cloud. Campaign for a running club that hates podiums.

Client: Drift Running. Role: Motion, Campaign.

Panning shots, hip-level crops and flask close-ups. Movement over medals.